Sales and Marketing (Evenings)

Instructor :
John Freitag
Tuition Fee :
Location :
DeBary, FL
Start Date
End Date

Course Overview

This course is designed to assist you in building your business through proper sales and marketing. It will assist you in pricing and bidding jobs as well as knowing what types of marketing you should use to effectively reach your customers. This course will be lecture and role playing of the sales process and will include the following:

  1. How to make a residential sales call
  2. What to say and what not to say during the residential sales call
  3. How to price residential jobs compared to commercial jobs
  4. How and when to sell care products to the customer
  5. How to close a residential sale
  6. How to effectively make a commercial sales call
  7. Understanding the sales call cycle
  8. How to make a commercial cold call
  9. What to say and what not to say during a commercial sales call
  10. How to prepare proposals and contracts (sample proposals and contracts will be provided)
  11. What types of print materials you need to make a sales calls
  12. How to network and who to network with
  13. What organizations you should belong to
  14. Understanding the importance of your local website
  15. Role playing sales calls to evaluate and hone your selling abilities